Ebook: Culture and commerce: the value of entrepreneurship in creative industries
Author: Khaire Mukti
- Tags: Arts--Economic aspects, Arts--Marketing, Cultural industries, Entrepreneurship, Arts -- Economic aspects, Arts -- Marketing
- Year: 2018
- Publisher: Stanford Business Books
- City: Stanford;California
- Language: English
- pdf
Highlighting the roles and functions of three essential players - creators, producers, and intermediaries - this text leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
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