Ebook: When buyers say no: essential strategies for keeping a sale moving forward
Author: Katt Ben J., Hopkins Tom
- Tags: Persuasion (Psychology), Selling
- Year: 2014
- Publisher: Grand Central Publishing
- City: New York;NY
- Edition: First edition
- Language: English
- epub
Offers strategies and avenues for selling to reluctant buyers, including the "Circle of Persuasion," an approach designed to improve buyer-seller relationships and close more deals.;The buyer says no. The buyer said no ; What no really means ; Lost in the sale -- The circle of persuasion. The circle of persuasion ; Did the buyer's no start with you? ; Did you establish and maintain sufficient rapport? ; Identifying needs ; Discovery questions ; Lowering the buyer's resistance during your presentation ; Asking closing questions -- When buyers say no. Re-establishing rapport ; Identifying questions ; Presenting answers ; The key moment of asking for the sale ; Preparing for negotiation requests ; How to negotiate with buyers -- The buyer said yes. When buyers say yes! ; Earning the right to even more yeses -- Circle of persuasion checklist.
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