Ebook: Start you up: rock star secrets to unleash your personal brand & set your career on fire

Turn yourself up to eleven with Steve Jones's unique take on personal branding.

Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell—how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx's lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better—provide the colorful backdrop for the critical lessons on building a high-power personal brand.

The book is comprised of five sections that outline the Five Ps of Personal Branding—the building blocks for a personal brand: