Ebook: What Would Google Do?

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google -- the fastest-growing company in history -- to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation ; how it challenges and destroys, but also opens up vast new opportunities.