Ebook: Fashion Design

Introduction; Who this book is for; How to use this book; Have you got what it takes?; The first steps; The college syllabus; 1. Context; Context; Historical context; Fashion time line; The uses of clothing; Eco and ethical issues; The language of fashion; Global context; Time and timing; The fashion year; Cultural context; Media; The Internet; 2. From manufacture to market; Historical background; Manufacture today; Types of producer; Market segmentation; Types of retailer; Price points; The price cycle; Company identity and branding; 3. The body and illustration; Inspiring bodies.;This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available, and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting, and making techniques; portfolio presentation; and fashion marketing and economics. This third edition has been totally redesigned and extensively updated, with new images showing the latest fashion trends and coverage of.