Ebook: Fascinate: your 7 triggers to persuasion and captivation
Author: Hogshead Sally
- Tags: Business & Economics--Advertising & Promotion, Business & Economics--Business Communication--Meetings & Presentations, Marketing--Psychological aspects, Advertising--Psychological aspects, Marketing -- Psychological aspects, Advertising -- Psychological aspects, Business & Economics -- Advertising & Promotion, Business & Economics -- Business Communication -- Meetings & Presentations
- Year: 2010
- Publisher: HarperCollins e-books
- City: New York;Pymble;NSW
- Language: English
- epub
Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating.;"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
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