Ebook: Crowdsourcing: why the power of the crowd is driving the future of business

Crowdsourcing: A status update -- Introduction. The dawn of the human network -- Section I. How we got here. 1. The rise of the amateur : fueling the crowdsourcing engine ; 2. From so simple a beginning : drawing the blueprint for crowdsourcing ; 3. Faster, cheaper, smarter, easier : democratizing the means of production ; 4. The rise and fall of the firm : turning community into commerce -- Section II. Where we are. 5. The most universal quality : why diversity trumps ability ; 6. What the crowd knows : collective intelligence in action ; 7. What the crowd creates : how the 1 percent is changing the way work gets done ; 8. What the crowd thinks : how the 10 percent filters the wheat from the chaff ; 9. What the crowd funds : reinventing finance, ten bucks at a time -- Section III. Where we're going. 10. Tomorrow's crowd : the age of the digital native ; 11. Conclusion. The rules of crowdsourcing.;An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend.