Ebook: Building Insanely Great Products: Some Products Fail, Many Succeed This is their Story: Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products and 11 startups later

Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple. Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.;INTRODUCTION; A Tale of Two Capitalists; The picture fades; Winners and losers; Grand narratives; Heroes and villains; MARKET CREATION; 1 PRODIGIOUS PARTNERS; Apple; Woz and Jobs; Meeting the grown-ups; The perils of stardom; Big Brother; A dent in the universe; The Dauphin dethroned; The Trojan niche; Decline and drift; Renaissance; A musical revolution; Insanely great; Sony; The founders; Building new capabilities; Trinitron; Bitter defeat; Ohga to the rescue; The inspired hunch; Seriously seeking synergies; Hollywood or bust; Preposterous partners; Debacle.