Ebook: Healthcare: Market Dynamics, Policies and Strategies in Europe
Author: Europäische Union, Glowik Mario, Smyczek Slawomir
- Tags: (BISAC Subject Heading)MED000000, EBK: eBook, health care, (Produktform)Electronic book text, (VLB-WN)9786, (Zielgruppe)Fachpublikum/ Wissenschaft, Career education, Career education--United States, English language--Business English--Study and teaching, English language--Study and teaching (Higher), English language--Study and teaching (Higher)--United States, English language--Study and teaching (Secondary), English language--Study and teaching (Secondary)--United States, English language--Technical Englis
- Year: 2015
- Publisher: De Gruyter
- City: Berlin;United States
- Language: English
- pdf
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.