Ebook: The strategy of campaigning lessons from Ronald Reagan and Boris Yeltsin

Foreword / George P. Shultz -- Campaign strategy -- The New South rises : competition for the Republican presidential nomination in 1968 -- Down to political defeat : Reagan's inability to break Ford's coalition in the 1976 primaries -- Reshaping the domestic and international landscape, part 1 : the long road to the 1980 presidential election -- Reshaping the domestic and international landscape, part 2 : the 1980 presidential election -- Fighting the nomenklatura's privileges : the rhetorical campaign of 1986-88 -- Yeltsin's winning campaigns : down with privileges and out of the USSR, 1989-91 -- Conclusions.