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cover of the book Gestalt Psychology Influence customer perceptions and make advertising more memorable

Ebook: Gestalt Psychology Influence customer perceptions and make advertising more memorable

Author: Crombez Nicolas

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06.02.2024
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Influence customer perceptions and make advertising more memorable!
This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.
In 50minutes you will be able to:
   
  •  Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
       
  •  Learn how you can use this theory as a psychology-based tool in marketing and management practices
       
  •  Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior 
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