Ebook: For God, country, and Coca-Cola: the definitive history of the great American soft drink and the company that makes it
Author: Coca-Cola Company, Pendergrast Mark
- Tags: BUSINESS & ECONOMICS--Corporate & Business History, BUSINESS & ECONOMICS--Infrastructure, Soft drink industry--United States--History, Soft drink industry, History, Coca-Cola Company -- History, Coca-Cola Company, Soft drink industry -- United States -- History, United States, BUSINESS & ECONOMICS -- Corporate & Business History, BUSINESS & ECONOMICS -- Infrastructure
- Year: 2013
- Publisher: Basic Books
- City: New York;United States
- Edition: 3rd ed
- Language: English
- epub
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism.;Table of Contents; Preface; Prologue: A Parable (January 1, 1985); PART I: IN THE BEGINNING (1886-1899); 1. Time Capsule: The Golden Age of Quackery; 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common; 3. The Tangled Chain of Title; 4. Asa Candler: His Triumphs and Headaches; 5. Bottle It: The World's Stupidest, Smartest Contract; PART II: HERETICS AND TRUE BELIEVERS (1900-1922); 6. Success Under Siege; 7. Dr. Wiley Weighs In; 8. The Sinister Syndicate; 9. Coca-Cola's Civil War; PART III: THE GOLDEN AGE (1923-1949); 10. Robert W. Woodruff: The Boss Takes the Helm.
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