Ebook: Let the story do the work: the art of storytelling for business success

Master the principle elements of storytelling -- The five basic plots in business communication -- Look who's listening -- Telling stories with data -- Making the complex clear -- Combining the power of story and simple visuals -- Collecting stories from everywhere -- Using your own story to build credibility and connection -- Successful networking starts with a good story hook -- Selling the social impact of nonprofit organizations with story -- Case study : the healthcare industry.;This book shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.