Ebook: Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement

Intro; Title; Contents; Why a Tools Conference?; Chapter (01): The Business of Changing the World; Keepers of the Door; Chapter (02): Campaign Strategy; Campaign Strategy case study; Taking Our Work to the Next Level; Chapter (03): Marketing; Marketing case study; Leaderless; Chapter (04): Organizing; Organizing case study; The Haircut; Chapter (05): Fundraising; Fundraising case study; Saving the Sacred Headwaters; Chapter (06): Communications; Communications case study; How to Creating Print Materials; When We Change the Climate, We Change the World; Chapter (07): Networking.;For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools' best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two secti.