Ebook: Sway: the irresistible pull of irrational behavior

A little house on the Tel Aviv prairie; Asbestos and open-heart surgery; Ignoring the O-ring; Diagnosing the wrong patient; Where psychology and business collide -- Anatomy of an accident: Taking off at Tenerife; The oversensitive egg shoppers; The lure of the flat rate; Would like insurance with that? So long, Martha's Vineyard -- The swamp of commitment: Playing not to lose; Fun-n-Gun; Only the Gators walked out alive; The 204 twenty-dollar bill; The end of the Great Society; "We don't even know where the tunnel is -- The Hobbit and the missing link: The real-life Indiana Jones; The hunt for the missing link; The Stradivarius on the subway; What's in a five-cent hot dog, anyway? Homer Simpson and Piltdown man; Can a discount drink decrease IQ? Shakespeare was wrong. A paleontological lineup -- Michael Jordan and the first-date interview: The curse of the low draft pick; The "cold" professor; What lovesick college freshmen have in common with HR managers; When a pretty face equals a higher interest rate; The "mirror, mirror" effect; The Joe Friday solution -- The bipolar epidemic and the chameleon effect: A psychiatric outbreak; Sugar pills and Prozac; Tricking Israeli army commanders; How to sound beautiful; How old do you feel? The love bridge -- In France, the sun revolves around the earth: Who wants to trick a millionaire? Splitting the pie; sentimental car dealers; The talking cure for felons and venture capitalists; Russian justice; The rational Machiguenga -- Compensation and cocaine: Switzerland's toxic conundrum; The GMAT rebels; The power of the pleasure center; Hijacking altruism; Fast times at "Commie High"; The anticipation factor -- Dissenting justice: The Supreme Court conference; Peer pressure and Coke-bottle glasses; Ferris Bueller and the blocker; "We are not focusing on the name you give to potatoes"; The captain is not God; Not just thinking out loud; Justice has been served -- Epilogue: Swimming with the riptide; The poser of the long view; Zen economics; Propositional thinking; One man's trash is one woman's masterpiece; A cable guy, a banker, and a pharmaceutical rep; The real devil's advocate.;A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.