Ebook: The digital marketing handbook: a step-by-step guide to creating websites that sell

Worldwide online retail sales totaled 1.9 trillion in 2016 and it's estimated that revenues will hit 4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.;Intro; Title Page; Copyright Page; Dedication; Contents; Acknowledgments; Introduction; Chapter 1: Choosing Your Online Business Model; Central vs. Hub-and-Spoke Model; Single-Topic Content-Rich Site for Enthusiasts; The Agora Model; Needs Assessment Model; Funnels; Launches; Membership Sites; Chapter 2: Profits Equal Sales Minus Expenses; The Web Helps Level the Playing Field; Corporate Status and Health Insurance; Download Speed; Online Payments; Avoiding Shopping Cart Abandonment; Don't Overspend; Constantly Be Learning; Chapter 3: Marketing Funnels for Consumer Products; The AIDA Funnel.