Ebook: Pivot: how top entrepreneurs adapt and change course to find ultimate success

Arteaga and Hyland offer a revolutionary new model for managing individual and corporate startups based on testing, experimentation, learning, and adaptation.--Excerpted from book jacket flap.;Is there a better way? -- pt. I. The tale of two entrepreneurial worlds. 1. Pedal to the metal : A little history ; Traditional management tools fail entrepreneurs ; Why startups fail ; Origins of the Pivot methodology -- 2. Innovation is bringing discipline to chaos : Plant = Discovery; Pivot = Incubation; Propel = Acceleration ; Innovation defined in the corporate setting ; It's all about uncertainty -- 3. The corporate entrepreneur : An examination of the definition ; An in-depth look at corporate entrepreneurship models ; A brief look at academic research ; A look at corporate culture ; Personal experiences -- 4. So, you want to be an entrepreneur? : Swinging for the fences ; The academic side ; Personal experiences -- 5. Entrepreneur and corporate entrepreneur: framing the perspectives : Comparing entrepreneurs -- pt. II. Plant = Discovery: the business vision. 6. Discovery: attractiveness of the business opportunity : Discovery principles ; Discovery and open innovation ; Discovery progression: capturing innovation opportunities ; The discovery toolkit in brief ; Plant your value pitch: making the transition to incubation with your opportunity concept -- 7. Opportunity and the entrepreneur : Opportunity recognition ; Technology to market opportunity ; The challenge for universities to commercialize technologies ; The value proposition ; The positioning statement -- 8. Entrepreneur and corporate entrepreneur perspectives: pursuit of opportunities : Getting from idea to opportunity ; Attracting attention -- pt. III. Pivot = Incubation: the missing link. 9. Incubation: discipline together with chaos : Incubation principles ; Incubation and living with chaos: the learning plan -- 10. Early market engagement: business concept options : Incubation progression: market learning and business model ; Market development considerations ; The incubation toolkit in brief ; Learning approach: value and coaching requirements ; Pivot to your evolved value pitch: making the transition to acceleration with your concept proposal -- 11. Business experiments : Knowledge construction ; Define assumptions ; Define markets ; Define CTA and analytics ; Define product -- 12. Validated learning = Knowledge : Business model ; Start executing experiment ; Execute: product, market group, and call to action (CTA) ; Execute: assumptions and analytics ; Execute: confidence, results, and knowledge loop ; Business plan -- 13. Entrepreneur and corporate entrepreneur perspectives: incubation and hypothesis-driven learning : Learning is the antidote to uncertainties ; Learning how to learn ; Pivot startup methodology and learning plan ; Making the case for investment -- pt. IV. Propel + Acceleration: the business ramp-up. 14. Acceleration: courage to invest : Acceleration principles ; Acceleration and the phase gate process ; The acceleration toolkit ; Propel your value pitch: making the transition to operations with your business plan -- 15. Preparing for growth : The startup ecosystem ; University ecosystems ; A time to scale -- 16. Entrepreneur and corporate entrepreneur: the challentges of growth : The ecosystem ; The laws of diffusion and resistance ; Scaling ; Balancing TMRO.