Ebook: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Author: Jeffery Mark
- Tags: Marketing, Marketing--Mathematical models, Marketing research, Case studies, Marketing -- Mathematical models, Marketing -- Case studies
- Year: 2010
- Publisher: John Wiley
- City: Hoboken;N.J
- Language: English
- mobi
"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.