Ebook: Digital design for print and web: an introduction to theory, principles, and techniques

""Title Page""; ""Copyright Page""; ""Dedication""; ""Preface""; ""Unique Features""; ""Acknowledgements""; ""The Team at Wiley""; ""Contributors to This Book""; ""Special Thanks""; ""My Mentors""; ""My Students""; ""My Family and Friends""; ""PART ONE -- Theory and Principles""; ""CHAPTER 1 -- Communication Goals""; ""What Is Graphic Communication?""; ""Information""; ""Persuasion""; ""Education""; ""Entertainment""; ""References""; ""Notes""; ""CHAPTER 2 -- Design: Definition and Devices""; ""Design as a Problem-Solving Tool""; ""Design Devices""; ""References"";BThe all-inclusive guide'from theory to practice'for print and Web design/b Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, iDigital Design for Print and Web/i takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find:ulli Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorialsli Coverage of professional software including the Adobe Creative Suiteli A wide variety of inspirational images from well-known designersli Online full-length project assignments from entry level to advanced/ul An ideal resource for design students or practitioners, iDigital Design for Print and Web/i will show you to how to create more effectively and guide you on the path toward digital design mastery.