Ebook: The Olympic Games Effect: the Value of Sports Marketing in Creating Successful Brands

Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has.;The Olympic Games Effect: How Sports Marketing Builds Strong Brands; Contents; Acknowledgments; Introduction; Section I: History, Legacy, Tradition; Chapter 1: The Olympic Dream; Chapter 2: The Olympic Experience; Chapter 3: The Olympic Dynamics; Chapter 4: The Olympic Host Cities; Chapter 5: Section I Sponsorship Preparation Questions; Section II: Success and Achievement; Chapter 6: The Olympic Stage; Chapter 7: The Olympic Halo; Chapter 8: The Olympic Spirit; Chapter 9: Section II Sponsorship Preparation Questions; Section III: Controversy and Challenge; Chapter 10: The Olympic Challenges.