Ebook: Graphic design school: the principles and practice of graphic design

Introduction -- Unit I : Research and concepts. Basics of research ; Linear reasoning/lateral thinking ; Exploratory drawing ; Visualizing ideas ; Theories of image and text ; Audiences, markets, and concepts ; Scheduling, organizing, and finalizing -- Unit II : Fundamentals of composition. Basics of composition ; Form and space ; Symmetry/asymmetry ; Basic principles of layout ; Styles of layout ; Pace and contrast ; Size and format ; Identity and extended systems ; Photography and illustration -- Unit III : Fundamentals of typography. Typography and meaning ; The anatomy of type ; Understanding and selecting typefaces ; Spacing ; Readability and legibility ; Typographic emphasis and hierarchy ; Typographic rules/boxes and ornaments ; Typographic rules/boxes and ornaments ; Text as image -- Unit IV : Fundamentals of color. Color terminology ; Color legibility, contrast, and harmony ; Color associations ; Color as information -- Unit V : Tools and technologies. Photography basics and sourcing images ; Page-assembly programs ; Photoshop ; Illustrator ; Flash/after effects -- Unit VI : Print production and presentations. Preparing files for print ; Creating a convincing presentation ; Paper stocks and finishing ; Printed color ; Print media ; Digital printing ; Correcting color proofs and press check -- Unit VII : Web and interactivity. Project development process overview ; Project structures ; Web tools ; Initial consultations ; Information architecture (IA) ; Flowcharts and wireframes ; Common elements of a web layout ; Designing for the web ; Mobile application design ; Working with content management systems ; Banner ad design ; Search engine optimization (SEO) ; Online portfolios -- Unit VIII : Expert paths and collaborations.;"The Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO"--;"Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO"--