Ebook: Building business websites with squarespace 7: master the tools and techniques of using Squarespace to create professional websites

This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface.;Cover; Copyright; Credits; About the Author; Acknowledgments; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Setting Up for Success -- Your Website Toolkit; Understanding the process of making a website; Understanding website concepts; Structure; Functions; Content; Aesthetics; Writing a website plan; About your business; Business overview (the ""elevator pitch""); Slogan (a.k.a. tagline or strapline); Brand image; About your audience; Your customers (the site's target audience); Primary purpose; About your website; Goals; Functions; Content; Integration