Ebook: Predictive analytics, data mining and big data myths, misconceptions and methods
Author: Finlay Steven
- Tags: Consommateurs--Comportement--Prévision, Données volumineuses, Entreprises--Planification, Exploration de données (Informatique), Gestion--Informatique, Prise de décision--Informatique, Profil des consommateurs, Livres électroniques, Consommateurs -- Comportement -- Prévision, Gestion -- Informatique, Prise de décision -- Informatique, Exploration de données (Informatique), Données volumineuses, Entreprises -- Planification
- Year: 2014
- Publisher: Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited
- City: Houndmills;Basingstoke;Hampshire
- Language: English
- pdf
"Predictive analytics, data mining and big data are key topics for organizations who want to leverage the ever increasing amounts of data that they hold about people. This easy to read, in-depth guide provides readers with a solid understanding of predictive analytics, and how it should be applied to improve business decision making and operational efficiency. This includes how to avoid the pitfalls and dangers of introducing predictive analytics to a business area for the first time, legal, ethical and cultural issues that need to be considered, and a contextual road map for developing solutions that deliver real benefits to organizations. This how-to-guide will help managers to make the most of these technologies in their business area."--
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