Ebook: Strategy: a view from the top (an executive perspective)

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.;Aimed at undergraduates and graduates, this text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.