Ebook: The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

This is the language you need to use to make your sales goals, from America's top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's sharing his secrets. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: -Sell any product or service.-Get connections, followers, and friends on social media.-Write social media posts and ads that generate more clicks and conversions.-Optimize web pages for Google and other search engines.-Write e-mails that get higher open and click-through rates.-Become a more powerful and persuasive copywriter.-Increase web site traffic and conversion.-Generate better return from your Call to Actions (CTA). The Big Book of Words to Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world's most persuasive words and phrases-and how to leverage them to sell your product.;Front Cover; Title Page; Dedication; Copyright; Acknowledgments; Table of Contents; Introduction; I. Targeting and Engaging Audiences; 1. Identify Your Target Market; 2. Trigger a Receptive Attitude; 3. Lure the Prospect into the Copy; 4. State an Analogy; 5. Arouse Curiosity; 6. Move Readers Emotionally; a. Stroke the Reader's Ego; 7. Marketing to Businesses; II. Grab Attention; 1. Announce Something New; a. Highlighting First-to-Market Status; b. Emphasize Innovation; 2. Give the Reader News; 3. Convey a Sense of Urgency; a. Enhance the Deal; b. Date Motivators; c. Be an Early Adopter