Ebook: Microtrends squared: the new small forces driving the big disruptions today

Foreword -- The building blocks of change today -- Section 1. Love and relationships. Second-fiddle husbands ; Never married ; Open marriages ; Graying bachelors ; Third-time winners ; Having it both ways ; Internet marrieds revisited ; Independent marrieds -- Section 2. Health and diet. Pro-proteiners ; Guys left behind ; Nonagenarians ; Kids on meds ; The speed eaters ; Wellness freaks ; Cancer survivors -- Section 3. Technology. The new addicts ; Digital tailors ; Technology-advanced people ; Droning on ; No-PCers ; Unemployed language teachers ; Bots with benefits ; New Luddites updated ; Private plane party crashers ; Social millionaires -- Section 4. Lifestyle. Single with pet ; Roomies for life ; Footloose and fancy-free ; Nerds with money ; Uptown stoners ; Intelligent TV ; Korean beauty ; Modern Annie Oakleys ; Armchair preppers -- Section 5. Politics. Old economy voters ; Happy pessimists ; Closet conservatives ; Impressionable elites revisited ; Militant dreamers revisited ; Newest Americans ; Couch potato voters -- Section 6. Work and business. Self-data lovers ; Bikers to work ; Virtual entrepreneurs ; Microcapitalists ; The fakesters ; Work with limits ; The new factory worker ; Hazel reborn ; 10xmillionaires -- Conclusion : taming our microtrends.;Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships.