Ebook: Who me, Poor?: How India's youth are living in urban poverty to make it big

Intro; Title Page; Copyright; Dedication; Contents; SECTION I: Who Me, Poor?; 1. The Hungry : Who for his greed, who for his hunger, who shall I say is calling? :-Leonard Cohen; 2. The Homeless : To be without a home, like a complete unknown, Like a rolling stone :-Bob Dylan; 3. The Driven : Oh Lord, wonâ#x80;#x99;t you buy me a Mercedes Benz? My friends all drive Porsches, I must make amends. :-Janis Joplin; 4. The Boundary-less : Freedomâ#x80;#x99;s just another word for nothing left to lose :-Janis Joplin; SECTION II: Why We Spend.;The characteristics and reasons for urban poverty are manifold and seem to repeat across class structures: migration, culture shock, real estate costs and unrealistic expectations of city life, a lack of financial education, corporate cultures that perpetuate stereotypical workforces, a glamourised entrepreneurial culture that focuses on icons of spending instead of struggle, and economically and politically, the rise of the cashless credit economy and the demise of the thrift economy and its conservative icons. The book will use the case studies of young Indians, typically in their first or second jobs, migrants to major Indian metros, living in these conditions. The reasons for the poverty they experience are varied, and influenced by the industries they work for, their family backgrounds, other financial obligations, social stratas, and peer groups. There are so far, no studies available for this in India, and is a rising phenomenon in the US where it has been called 'poverty with no name'. Gayatri's short piece on the Urban Poor crossed 1.1 million views on Buzzfeed - the highest number for any Indian feature article to date.