Ebook: Born to buy: marketing and the transformation of childhood and culture
Author: Juliet B. Schor
- Tags: Advertising and children--United States, Materialism--Social aspects--United States, Child welfare--United States, Child development--United States, Children--United States--Social conditions, Child consumers--United States, Young consumers--United States, Materialism--Social aspects, Young consumers, Advertising and children, Child consumers, Child development, Child welfare, Children--Social conditions, Child consumers -- United States, Young consumers -- United States, Advertising and children -- United Stat
- Year: 2004
- Publisher: Scribner
- City: New York;United States
- Language: English
- epub
1. Introduction -- 2. The changing world of children's consumption -- 3. From Tony the Tiger to Slime Time Live: the content of commercial messages -- 4. The virus unleashed: ads infiltrate everyday life -- 5. Captive audiences: the commercialization of public schools -- 6. Dissecting the child consumer: the new intrusive research -- 7. Habit formation: selling kids on junk food, drugs, and violence -- 8. How consumer culture undermines children's well-being -- 9. Empowered or seduced? The debate about advertising and marketing to kids -- 10. Decommercializing childhood: beyond Big Bird, Bratz dolls, and the Back Street Boys.
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