Ebook: The power of habit: why we do what we do in life and business. Summary
Author: Duhigg Charles
- Tags: Habit--Social aspects, PSYCHOLOGY--Applied Psychology, SELF-HELP--Personal Growth--General, SELF-HELP--Personal Growth--Happiness, SELF-HELP--Personal Growth--Success, Change (Psychology), Habit, Electronic books, Habit -- Social aspects, PSYCHOLOGY -- Applied Psychology, SELF-HELP -- Personal Growth -- General, SELF-HELP -- Personal Growth -- Happiness, SELF-HELP -- Personal Growth -- Success
- Series: Concentrated knowledge for the busy executive vol. 34 no. 10 (3 parts) pt. 2 (October 2012)
- Year: 2012
- Publisher: Random House Publishing Group
- City: Kennett Square;Pa;Norwood;Mass
- Language: English
- mobi
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the...