Ebook: Persuasion in advertising
- Tags: Persuasion (Psychology), Advertising
- Year: 2004
- Publisher: Routledge
- City: London;New York
- Edition: 1. ed
- Language: English
- pdf
What facilitates persuasion and what inhibits it? -- Rationality, symbolism, and emotion in persuasion -- Persuasive advertising appeals, 1 -- Persuasive advertising appeals, 2 -- Persuasive advertising appeals, 3: cognitive approaches -- Persuasive advertising appeals, 4.
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