Ebook: The Strategy of Desire

Introduction to the transaction edition -- Part 1: Persuasion Started With Eve -- 1: Mask of behavior -- 2: Discovery of motivations -- 3: Command or persuasion -- 4: Measuring human emotions -- 5: Soul of things -- 6: We think as we please -- 7: Wholistic approach -- Part 2: Strategy In A Conflict Era -- Introduction -- 8: Psycho-economic age -- 9: Visions before us -- 10: Fear of change -- 11: Search for identity -- 12: Misery of choice -- 13: Burden of the good life -- 14: Search for a goal -- Appendix 1 -- Appendix 2.