Ebook: People Will Talk

How to get a good reputation--deserved or not!--and why we care what other people think

Why does a fish only bite another fish if no one else is watching? Why do people overshare online? Why do some people meet trivial insults with extreme violence? Why do so many gods have multiple eyes? In People Will Talk, science writer John Whitfield shows how reputation helps answer all of these questions, and more. What is the secret to getting get a good reputation? Unfortunately, there's more to reputation than being a good person or being good at what you do. Your reputation belongs to other people, and it's created by what they say about you behind your back. You have a good reputation only if you have a strong social network--a large and close-knit network of friends, family, and allies--to spread good news about you and shout down ugly rumors. If you've ever...

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