Ebook: Pulse: the new science of harnessing Internet buzz to track threats and opportunities
Author: Hubbard Douglas W
- Tags: Internet dans la recherche, Marketing research--Computer network resources, Prévision commerciale, Business forecasting, Internet research, Ressources Internet, Marketing research -- Computer network resources
- Series: BusinessPro collection
- Year: 2011
- Publisher: John Wiley & Sons
- City: Hoboken;N.J
- Language: English
- pdf
Pt. 1. Introduction to the pulse: a new kind of instrument -- pt. 2. Sources of the pulse -- pt. 3. Effects of the pulse.;This book introduces how the Internet can be used to assess market trends and public opinion before the slower and far more expensive, traditional government reports and Gallup polls are published. It talks about how to take this raw data and validate it using some traditional methods without relying on them entirely in the future. It will discuss how this will eventually effect business and government in a much broader sense. The book describes how most major decisions are made on information that was actually available quite a long time prior to the beginning of the analysis of the decision, nevermind the decision itself. But real-time information about socio-economic trends and public opinion will allow for a kind of "programmed trading" for some decisions similar to how trading firms automate buying and selling.
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