Ebook: Innovating analytics: word of mouth index--use the next generation of net promoter to increase sales and drive results
Author: Freed Larry
- Tags: BUSINESS & ECONOMICS--Industrial Management, BUSINESS & ECONOMICS--Management, BUSINESS & ECONOMICS--Management Science, BUSINESS & ECONOMICS--Organizational Behavior, Marketing research--Statistical methods, Word-of-mouth advertising, Consumer satisfaction, Internet marketing, Electronic books, Marketing research -- Statistical methods, BUSINESS & ECONOMICS -- Industrial Management, BUSINESS & ECONOMICS -- Management, BUSINESS & ECONOMICS -- Management Science, BUSINESS & ECONOMICS -- Organizational Behavio
- Year: 2014
- Publisher: John Wiley & Sons
- City: Hoboken;New Jersey
- Language: English
- pdf
Customer experience 2.0 -- NPS- What it is and what it does well -- NPS- Fundamentally flawed -- WoMI- The next generation of NPS -- The four drivers of business success -- Why the customer experience matters -- The customer experience measurement ecosystem -- Best customer experience practices -- Big data and the future of analytics.
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