Ebook: Communicating the new: how to make the complex, unfamiliar or still-fuzzy understandable to others
Author: Erwin Kim
- Tags: New products, Business communication, Communication in management, Communication in marketing, Communication in organizations, Electronic books
- Year: 2014
- Publisher: John Wiley & Sons
- City: Hoboken;NJ
- Language: English
- pdf
TABLE OF CONTENTS; MEET THE CONTRIBUTORS; Introduction: The Mission and the Mess; CHALLENGES OF COMMUNICATING THE NEW; WHAT'S IN OUR WAY? THREE COMMUNICATION MYTHS; RECONCEIVING THE ROLE OF COMMUNICATION; FIVE WAYS COMMUNICATION METHODS ACCELERATE INNNOVATION; Chapter 1: Finding the conceptual center; MODELS AND FRAMEWORKS: Thinking with our eyes; HOW TO MAKE MODELS WORK; BUILD-TO-THINK PROTOTYPES: Thinking with Our Hands; LISTS AND OPEN-ENDED WRITING: Thinking with words; THE TAKEAWAY: Five big ideas for finding the conceptual center; Chapter 2: Framing the work; METAPHORS;""Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA-Volatility, Uncertainty, Complexity and Ambiguity-we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes."" -Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for Busine.
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