Ebook: Key concepts in marketing
Author: Blythe Jim
- Tags: Marketing
- Series: SAGE key concepts
- Year: 2012
- Publisher: SAGE Publications
- City: Los Angeles;Calif
- Language: English
- pdf
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.;pt. 1. Customers and markets -- pt. 2. The offer -- pt. 3. Approaching customers -- pt. 4. Promotion.
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