Ebook: Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top
- Tags: BUSINESS & ECONOMICS--Distribution, BUSINESS & ECONOMICS--Marketing--General, Sales executives, Selling, Electronic books, BUSINESS & ECONOMICS -- Marketing -- General, BUSINESS & ECONOMICS -- Distribution
- Year: 2010
- Publisher: McGraw-Hill
- City: New York
- Language: English
- mobi
When do executives get involved in the decision process? -- A brave new world for sales and marketing -- Understanding what executives want -- How to gain access to the executive level -- How to establish credibility at the executive level -- How to create value at the executive level -- Cultivating loyalty at the C-suite.;Based on in-depth interviews with executive-level decision makers of more than 500 organizations; this revealing book provides field-tested techniques to put you well ahead of the competition when it comes to making those multi-million dollar sales. --
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