Ebook: White papers for dummies®

A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. The fact-based documents known as white papers have been called the "king of content." No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.;pt. I. Getting started with white papers -- pt. II. The three flavors of white papers -- pt. III. From foggy idea to finished document -- pt. IV. Succeeding with white papers -- pt. V. The part of tens.