Ebook: Corporate Culture and Performance

Cover Page; Title Page; Copyright Page; CONTENTS; PREFACE; I Introduction; 1 THE POWER OF CULTURE; II The Performance Question WHAT KIND OF CORPORATECULTURES ENHANCE LONG TERMECONOMIC PERFORMANCE; 2 STRONG CULTURES; 3 STRATEGICALLYAPPROPRIATE CULTURES; 4 ADAPTIVE CULTURES; 5 THE CASE OFHEWLETT PACKARD; 6 THE NATURE OF LOW PERFORMANCE CULTURES; III The Change Question HOW CAN CORPORATE CULTURES BE PURPOSEFULLY CHANGED TO MAKE THEM MORE PERFORMANCE ENHANCING; 7 PEOPLE WHO CREATE SUCCESSFUL CHANGE; 8 LEADERS IN ACTION; 9 THE CASE OF ICI; 10 THE CASE OF NISSAN; IV Summary and Conclusions.;"Fundamental to the process of reversing unhealthy cultures and making them more adaptive, the authors assert, is effective leadership. At the heart of this groundbreaking book, Kotter and Heskett describe how executives in ten corporations established new visions, aligned and motivated their managers to provide leadership to serve their customers, employees, and stockholders, and thus created more externally focused and responsive cultures."--Jacket.