Ebook: B4b: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

Copyright; Contents; Introduction; Chapter 1: The Origins of B2B; Chapter 2: New Leaders Emerge; Chapter 3: It's the Outcome!; Chapter 4: B4B; Chapter 5: Connectedness and the Tower of Power; Chapter 6: Capabilities-Led Transformation; Chapter 7: Pivot 1: Land + Expand Selling; Chapter 8: Pivot 2: Adoption Services; Chapter 9: Pivot 3: The Data Handshake; Chapter 10: Crossing the Line; Epilogue; Endnotes; Index.