Ebook: Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself

Intro; Title Page; Dedication; Contents; Your Unique Sense and Sensibility; Branding; Your Vision; Archetypes; Complements; Associations; Ethical Virtues; Demonstration; The Quest or "What's My Style?"; Evaluating Your Premise; Personal Projects; Prompts; Verbal Identity; What's in a Name?; Liberating Your Inner Writer; Telling Your Story; Elevator Speech; Tools to Aid Crafting Your Verbal Brand; RéSumé and Cover Letter; Conventional RéSumé Contents; Twitter; Prompts; Visual Identity; Visualizing Your Brand Story; Logo: Telling Your Visual Story; Type and Image Relationships in a Logo; Color