Ebook: Campaign confessions: tales from the war rooms of politics

Introduction -- Chapter 1: The Desire for Change -- Chapter 2: Managing Expectations -- Chapter 3: Preparing the Candidate -- Chapter 4: Preparing a Female Candidate -- hapter 5: The Impact of Organization -- Chapter 6: Research Can Map the Route to Victory -- Chapter 7: The Role of Vision, Policy, and Values -- Chapter 8: The War Room -- Chapter 9: The Power of Social Media -- Chapter 10: Negative Advertising -- Chapter 11: The Influence of Money in Politics -- Chapter 12: The Importance of Party Discipline -- Chapter 13: Kyrgyzstan: A Western Campaign in a New Democracy -- Chapter 14: Observations and Reflections -- Appendix: John Laschinger's Fifty Campaigns.;"John Laschinger, Canada's only full-time campaign manager, opens up about the forty-seven campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager's arsenal"--