Ebook: The science of serendipity: how to unlock the promise of innovation

IInnovation/i. The word might make you think of Silicon Valley. But innovation isn't the sole province of start-ups. They didn't invent it, and they're not always the ones from which we can best learn.b/b/ As Matt Kingdon argues iniThe Science of Serendipity/i, it's corporate innovators battling within large, established organisations who are the field's real heroes. Tapping into 20 years of experienceon the front lines of innovation'bringing new products and services to market and helping organisations become more creative'Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks' How do they prepare to see'and seize'opportunity' And how do you place humans, with all of their fears and foibles, at the heart of commercial success'b/b/ In a conversational, jargon-free style built on a practitioner's observations and anecdotes, iThe Science of Serendipity/itraces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you're looking for a guide inyour fight against the corporate machine, this is the business book for you./ biMatt Kingdon/i/bi is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. F/iior 20 years, What If! has partnered with the world's most successful, forward-looking companies'businesses such as bBarclays, /bb /bbFour Seasons, /bb /bbGoogle, /bb /bbPepsiCo, /bb /bbPfizer, /bb /band bVirgin/b'to galvanise innovation and deliver impact. Its 250 inventors work across the iAmericas, /i/i iEurope, /ii and iAsia./i/ii/i.;The Science of Serendipity; Contents; Introduction; From Big to Small to Big; About Serendipity; Don't Think Too Hard, Don't Talk Too Much, Just Try It; 1 The Protagonist; 'Captain One Minute, Pirate the Next'; 2 The Quest for Provocation; Stuck in a Rut; The Answer: Under Your Nose?; Be Bold; The Life Beyond; Go to the Margins; The Many Lenses of Provocation; The Prepared Mind; Provoked. What Next?; 3 Making Ideas Real; Make It Real: At the Birth of an Idea; Make It Real: Co-Creation Makes Momentum; Make It Real: Powering Prototypes and Validating Ideas; Make It Real: Steel in Your Backbone.