Ebook: Graphic Design As Communication

GRAPHIC DESIGN AS COMMUNICATION; Copyright; Contents; List of Illustrations; Acknowledgements; 1 Introduction; Introduction; Who is this book for?; What is this book about?; Chapter outlines; 2 Graphic Design and Communication; Introduction; What is graphic design?; The functions of graphic design; Information; Persuasion; Decoration; Magic; Metalinguistic and phatic functions; What is communication?; Communication theory; Semiology; Signs and codes; Conclusion; Further reading; 3 Meaning: Words and Images; Introduction; Types of signs; Meaning: denotation and connotation; Meaning: layout.;What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how g.