Ebook: Korean masculinities and transcultural consumption: Yonsama, Rain, Oldboy, K-Pop idols

South Korean masculinities have enjoyed dramatic influence in pan-Asian popular culture, which travels freely due to its non-nationalistic appeal. This book investigates transcultural consumption of three iconic figures the middle aged Japanese female fandom of actor Bae Yong-Joon, the Western online cult fandom of the horror film Oldboy, and the Singaporean fandom of the popstar Rain. Through these three specific but hybrid masculine contexts, the author develops the concepts of soft masculinity, as well as global and postmodern variants of masculine cultural impacts. Jung argues that Korean masculinity is being reconstructed through its regional and sometimes global circulation as part of the Korean Wave, producing new forms that negotiate local Korean forces and international consumer forces to create culturally odorless forms that travel easily and find ready consumption.--Publisher description.;Korean popular culture and transcultural consumption: globalized desires between "ours and others" -- Bae Yong-Joon, soft masculinity, and Japanese fans: our past is in your present body -- Rain, global masculinity, and Singaporean fans: fly anywhere, click anytime -- Oldboy, postmodern masculinity, and western fandom on film review websites: time between dog and wolf -- K-pop idol boy bands and manufactured versatile masculinity: making Chogukjeok boys.