Ebook: Will work for shoes: the business behind red carpet product placement
Author: Ashbrook Susan J
- Tags: Celebrities, Fashion merchandising--California--Los Angeles, Product placement in mass media, Celebrities in mass media, Endorsements in advertising, Fashion merchandising, Anecdotes, Celebrities -- Anecdotes, Fashion merchandising -- California -- Los Angeles, California -- Los Angeles
- Year: 2011
- Publisher: Greenleaf Book Group Press
- City: Austin;TX;California;Los Angeles
- Edition: Ebook ed
- Language: English
- epub
What's red carpet marketing all about? -- Tiers of celebrities -- Tiers of events -- Persistence and change -- Magazines, television, and the power of the internet -- What can go wrong -- A marketing mecca for any product -- Preparing for Hollywood promotion -- Getting your product to a celebrity -- Finding a celebrity with the right appeal -- Building relationships.
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