Ebook: Words that sell: more than 6,000 entries to help you promote your products, services, and ideas
Author: Bayan Richard
- Tags: Advertising, Advertising copy, Advertising--Terminology, Vocabulary, Terminology, Electronic books, Advertising -- Terminology
- Year: 2006
- Publisher: McGraw-Hill
- City: New York
- Edition: Revised and expanded edition
- Language: English
- epub
A crash course in copywriting -- Categories of copy -- Grabbers -- Descriptions and benefits -- Clinchers -- Special strategies.
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