Ebook: Creating a data-driven organization: practical advice from the trenches

""Copyright""; ""Table of Contents""; ""Preface""; ""Summary""; ""Who Should Read This Book?""; ""Chapter Organization""; ""Conventions Used in This Book""; ""Safari® Books Online""; ""How to Contact Us""; ""Acknowledgments""; ""Chapter 1. What Do We Mean by Data-Driven?""; ""Data Collection""; ""Data Access""; ""Reporting""; ""Alerting""; ""From Reporting and Alerting to Analysis""; ""Hallmarks of Data-Drivenness""; ""Analytics Maturity""; ""Overview""; ""Chapter 2. Data Quality""; ""Facets of Data Quality""; ""Dirty Data""; ""Data Generation""; ""Data Entry""; ""Missing Data""