Ebook: How to Start and Run a Commercial Art Gallery

Front Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction to the Second Edition; Introduction to the First Edition; Chapter 1: Education: How to Learn What You Don't Know before Opening a Commercial Art Gallery; Chapter 2: Identity: Defining Your Program and Other Branding Issues; Chapter 3: Business Models and Customary Practices; Chapter 4: Start-Up Capital: How Much You Need and How to Get It; Chapter 5: Writing a Business Plan: Pulling It All Together into an Action Strategy; Chapter 6: Location and Build-Out Issues; Chapter 7: Managing Cash Flow