Ebook: The Experience Economy
Author: Gilmore James H., Pine II B. Joseph
- Tags: markedsføring, produktudvikling, serviceøkonomi, oplevelsesøkonomi
- Year: 2011
- Publisher: Harvard Business Review Press
- City: Boston
- Edition: Updated Edition
- Language: English
- epub
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day
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